Translation of the Automobiles Brand Names from the Culture Perspective

Abstract

With the rapid development of global automible industry, there is an increasing
trend of business communication and trade cooperation, which makes it a necessity to
translate automobile brand names, and brand name translation has become an important
part and a research hot spot in the field of applied translation. Based on the theory of
principle of equivalence, this paper makes a brief analysis on the Chinese translation of
foreign automobiles and summarizes several translation methods of automobile brand
names. It is important for us not only to know the sources and features of automobile brand
names, but also to master various translation principles and different translation methods
such as literal translation, transliteration, free translation, free translation and
transliteration and transferred translation, etc.+ to achieve the desired effect.