• Ali Mahbudi

  Author

• Ehya Amalsaleh

  Author

• Zahra Motaffaf

  Author

• Mohammad Rafatbakhsh

  Author

This article is a comparative study which explores the similarities and dissimilarities between
the advertising techniques and persuasive strategies used in the English advertisements and their
translated versions in Persian. In fact one of the objectives of the study is to see whether the advertising
techniques used in the original text, i.e. English and those in the translated versions (Persian) are the
same. Furthermore, the study intends to investigate the effects of advertisement text types on the
translation approaches taken. The article draws data from two types of advertisements: the health and
cosmetics, and the automobile and electronic products. The study has taken a linguistic approach, i.e. it
investigates the language function(s) assumed by advertisements. The findings of the study suggest that
not only the language of the advertisement but also the advertisement, i.e. the type of commodity which is
advertised, can affect the translation approach, strategy and techniques employed.

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