• Guangqi Zhang

  Author

Advertisement makes use of the simplest language to express the most complex
meanings, meanwhile, the language charm in advertisement is fully displayed. Pun, as a
kind of rhetoric, is commonly used in advertising, which can make the language
implicative, humorous, lively, and witty, and highlight the characteristics of
advertisement. This paper elaborates the application in English advertising in the aspects
of homophonic, homographic, statement and grammatical pun. What’s more, the
translation skills in English advertising are explored based on the four translation
methods, including literal translation, table-law respectively, sets translation and
compensation translation.

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