• Norhasni Zainal Abiddin

  Author

Traditionally, the roles and responsibilities of mentors and the mentoring process are practiced in a face-to-face encounter. In today’s globalization era, people are experiencing the process of evolution in various aspects. Eventually, the mentoring program is experiencing the same evolution. The evolution of internet technology has significant impact on users in general and specifically on the mentor-mentee process. A mentor is someone who guides, counsels and coaches others. In the context of this study, which is guiding entrepreneurs, the main function of a mentor is to assist novice entrepreneurs to become successful entrepreneurs. Many organizations have admitted on the importance and benefits of informal mentoring. In addition, previous studies found that informal relationship between a mentor and his mentee is more effective than formal mentoring. This article discusses the sources for the young graduates to get global information on informal mentors to help those becoming agricultural entrepreneurs in Malaysia. Samples of this research are young graduates who are now agricultural entrepreneurs managing commercial agricultural projects. They are selected based on certain criteria. This is a qualitative study, where respondents are involved in in-depth interviews to explore information and to answer the research questions. Results of the study showed that informal mentoring attracting more youth especially the graduates to venture into commercial agriculture and websites on the world of agriculture are the places to get informal mentors.      

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