Preferences of Mati North District Teachers of a Lending Bank

Abstract

This study aimed to find out teachers’ preference of lending bank vis-à-vis loan based on the following attributes like trust and relationship, secure feeling, convenience, financial benefits, and technology; the teachers’ preference of bank vis-à-vis loan influenced by the attributes through choice-based conjoint analysis; describe the demographic characteristics of teachers behind their choice of lending bank; and the market shares of each product profile. The respondents of this study were the teachers of Mati North District, Schools City Division of the City of Mati. The study area comprised of randomly selected schools and 179 teachers as computed. Choice-based conjoint analysis was utilized to get the effect and attribute in the study. The results of the study divulged that in the course of direct ranking, financial benefit was the most important attribute followed by secure feeling, trust and relationship, convenience, and technology. Correspondingly, most teachers in Mati North District preferred lending bank with low service charge, security at the bank, well-informed and proficient staff, minimal documents needed, and availability of ATM.