Unraveling Millenial Fever on Wattpad Stories

Abstract

The present study was undertaken to unravel the principal reasons why Millennials were hooked on reading Wattpad stories. This employed the quantitative-qualitative research design. The respondents of the survey were the Millennial Wattpad readers. The method used was frequency count to determine the commonalities of emerging themes for the quantitative part. For the qualitative part, an individual interview was employed, transcribed, and subjected to thematic analysis to arrive at theme identification. The findings of the study revealed that Millennials were hooked in reading Wattpad stories because of the following: Male Protagonist as the Miniature of an Ideal Man, Attraction Towards Opposite Personalities, Fiction Tends to Wrap the Reader’s Sense of Reality, Bad Boy as Women’s Preference of Mr. Right, Reader’s Possessions of an Imaginary Wealth and Millenials as Romance-filled Being. Based on these results, it may conclude that Millenial Wattpad readers had the same preference in choosing the three most-read Wattpad stories because most of them stated that these three were among their favorites. The readers quickly hooked into Wattpad stories, which feed them information that was beyond reality. The main reason why they kept on reading a Wattpad story was because of the characters: their looks and their personalities, which defined as their ideal man. They also loved to read Wattpad's story including characters with different personalities, which gave them thrills and triggered the readers to read up to the end of the story.