Investigation on the Effect of Popularizing of National Reading Activities in Literary Society Construction Process of Huai'an

Abstract

National reading activities are important means to promote national competitiveness and cultural soft power. In recent years some achievements of national reading activities have been made and literary society is gradually forming in Huai'an. However, the shortcomings and problems still exist, restricting the comprehensive promotion of literary society. Based on the questionnaire survey, the public's reading level, public's evaluation of reading service facilities, and public's evaluation of reading activities have been analyzed and discussed. The findings are as follows. (1) The national reading activity in Huai'an has shown a positive phenomenonthe compared with the past.(2) With the increasing popularity of electronic media, digital reading has become the main reading form of the local residents.(3) There is a significant gap of reading levels between urban and rural areas, the reading rate, average daily reading time, utilization rate of public reading facilities, awareness rate of reading activities and reading participation rate of urban residents is far outnumber the rural residents.(4) The frequency and length of reading are positively correlated with educational background.(5) The difference of occupations has a great influence on the reading activities. Among all occupations, the comprehensive reading rate of teachers and students is the highest, and students read for the highest amount of time, and the reading participation rate of public official is the highest.(6) The utilization rate of reading service facilities, participation rate of reading activities and overall reading quality needs to be improved in future.