• Shahida Baloch

  Author

• Zameer Ali

  Author

• Tooba Noor

  Author

This research papers aims at finding code-mixing and code switching in Pakistani Urdu news channels
and possible reasons for code-switching and code-mixing in Pakistani Urdu news channels. The research
is qualitative in nature. The data was collected from three famous Urdu news channels of Pakistan and
further semi-structured interviews were conducted from five faculty members of Media studies
department, Shaheed Benazir Bhutto University, Shaheed Benazirabad, later on interviews and videos
were transcribed to get the results. The findings of the research show that code-mixing and codeswitching
is adopted by Pakistani news channels .The findings further suggest that dominancy of English
language, reputation of news channels, development of technology, no alternative words in Urdu are
some of the causes of code-mixing and code-switching in Pakistani Urdu news channels.

• pdf